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Integrated Marketing Group
146 W. Pierpont Avenue
Salt Lake City, UT 84101

phone: (801) 538-0777
fax: (801) 538-0780


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IMG Brandwire: Branding and PR Resources

A valuable resource for companies in the healthy lifestyles industry. IMG Brandwire features timely articles, market research, and innovative ideas about how to market your products and services with greater success.

 

Branding Insights for Specialty Retailers

In this presentation, created for the influential specialty retailer and manufacturer audience at the 54th Annual Summer Fancy Food Show, Jeff Hilton discusses brand building and positioning. Presented from 10:30 a.m. to 12 noon on Sunday, June 29, 2008 at the Jacob K. Javits Center in New York City.
View the presentation.

 

Understanding and Reaching
the LOHAS Consumer

Knowing your consumer is the first rule to successful marketing. Let's face it, you don't target people and market to them. That doesn't work. You communicate with them in a marketplace setting. That's marketing today. But it's impossible to communicate if you don't know who you're talking to. Allow us to introduce you.

Organic presentation

 

Understanding and Selling
the Organic Message

There has been tremendous growth in the organics category. But consumers are largely overwhelmed and confused by organic claims, standards, ingredients and certifications. To differentiate your brand, it is essential to clearly and consistently communicate the perceived product benefits of organics so there is a compelling reason for the consumer to choose your brand.

USA market

 

Making the Grade: Successfully
Entering the U.S. Market

The statistics for success in the U.S. market are both startling and sobering: The odds are stacked against a successful launch. But there is hope and opportunity. Avoid common mistakes and learn the cornerstones for success with this presentation.

 

What Every Marketer Should Know About FTC Advertising Compliance
From the August 2004 issue of Functional Foods & Nutraceuticals

How to Create Advertising that Sells
In today’s increasingly volatile business environment, it becomes essential for companies to spend advertising dollars wisely. Learn these concrete ways to improve your chances of developing successful advertising.

Keys to Effective Brand Building
Building a strong brand personality and compelling product positioning has never been more important or at the same time more difficult to accomplish. See why branding matters.

The Science of Marketing: Reaching Consumers With a Science-based Message
As manufacturers scramble to generate scientific evidence to support health claims, the question arises "What is the optimal way to market products which are science-driven to a new, more skeptical consumer?" Learn how to understand your customers.
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