Branding Resources

The Cluetrain Manifesto : The End of Business As Usual by Christopher Locke, Rick Levine, Doc Searls, David Weinberger Hardcover - 190 pages 1 edition (February 2000)

- Thomas Petzinger, Jr., The Wall Street Journal

Building Strong Brands by David A. Aaker Hardcover - 380 pages (December 1995)

"The single most useful book I've found on brand development. Aaker presents a thorough, but easy to read exploration of the many branding complexities. Giving the reader a framework of inter-related concepts, he gets the essence of each point with useful examples. You immediately understand the idea and move comfortably on to the next - quite an accomplishment for such a complex subject."

- A reader from Lafayette, Louisiana (Taken from Amazon.com)

The Battle for Your Mind by Al Ries, Jack Trout Mass Market Paperback - 213 pages Reissue edition (February 1993)

"Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising."

- Amazon.com Editorial Review

11 Immutable Laws of Internet Branding
by Al Ries, Laura Ries
Hardcover - 175 pages (May 2000)

"In the book you'll learn why the internet can be a business or a medium for your brand, but not both. This book will also give you information on how to successfully build your company, product, service, or self into a hot and profitable brand on the Internet."

- Lou Schuler, Amazon.com

Building Brandwidth : Closing the Sale Online
by Sergio Zyman, Scott Miller
Hardcover - 288 pages (October 2000)

""Brandwidth," according to Sergio Zyman and Scott Miller, is a steeping brew of "brand awareness," "brand meaning," and "brand power" designed specifically for just one thing: making the sale in cyberspace. In Building Brandwidth, former Coca-Cola marketing chief Zyman and political and corporate strategist Miller present simple but solid rules for harnessing this mixture to really move merchandise online."

- Howard Rothman, Amazon.com

Designing Web Usability : The Practice of Simplicity
by Jakob Nielsen
Hardcover - 432 pages (December 1999)

"Creating Web sites is easy. Creating sites that truly meet the needs and expectations of a wide range of online users is quite another story. In Designing Web Usability: The Practice of Simplicity, renowned Web usability guru Jakob Nielsen shares his insightful thoughts on the subject. Packed with annotated examples of actual Web sites, this book sets out many of the design precepts all Web developers should follow."

- Stephen W. Plain, Amazon.com