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Online
Presentations
Dim the lights. Pop some
corn. Settle back in your chair and let your mouse set
the pace. The following presentations are as informational
as they are entertaining. Prepared for seminars, speaking
engagements and the Web, presentations like these are
intended to give you an edge in your marketing efforts.
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Knowing your consumer is the first rule to successful
marketing. Let's face it, you don't target people
and market to them. That doesn't work. You communicate
with them in a marketplace setting. That's marketing
today. But it's impossible to communicate if
you don't know who you're talking to. Allow us
to introduce you. |
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Understanding and Selling
the Organic Message
There has been tremendous growth in the organics
category. But consumers are largely overwhelmed
and confused by organic claims, standards, ingredients
and certifications. To differentiate your brand,
it is essential to clearly and consistently communicate
the perceived product benefits of organics so there
is a compelling reason for the consumer to choose
your brand. |
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Making the Grade: Successfully
Entering the U.S. Market
The statistics for success in the U.S. market
are both startling and sobering: The odds are
stacked against a successful launch. But there
is hope and opportunity. Avoid common mistakes
and learn the cornerstones for success with this
presentation.
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This Flash presentation
introduces the consumer of the new marketplace for
Natural Products.
This presentation was
originally presented by Jeff Hilton at SupplySide
West in November 1999. We have converted it to a
step-through slide show for your convenience.
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