IMG Article Library

2006 Articles

Branding Perspectives: Power Branding

Part One of a Four Part Series
From Functional Foods & Nutraceuticals, January 2006

How Bad Advertising Happens to Good Companies

From Nutrition Industry Executive, February 2006

Branding Perspectives: Creating a Value Proposition for Your Customer

Part Two of a Four Part Series
From Functional Foods & Nutraceuticals, April 2006

Building Company Image and Integrity Through Third-Party Sources

From Nutrition Industry Executive, May 2006