IMG Article Library

2004 Articles

Self-Examination: Is Your Advertising FTC Compliant?
From the December 2004 issue of Nutrition Industry Executive

Making Science Sing: Reaching Consumers With a Science-Based Message
From the October 2004 issue of Nutrition Industry Executive

Fostering a Branding Perspective
From the September 2004 issue of Insider Magazine.

What Every Marketer Should Know About FTC Advertising Compliance
From the August issue of Functional Foods & Nutraceuticals

How to Create Advertising that Sells
From the July/August issue of Nutrition Industry Executive

Doing Well By Doing Good: Capitalizing on Your Company's Charitable Efforts
From the May issue of Nutrition Industry Executive.