IMG Article Library

2003 Articles

Understanding and Reaching the LOHAS Consumer
From the May 2003 issue of Nutrition Industry Executive

The Science of Marketing: Reaching Consumers with a Science-based Message
From the June issue of Functional Foods & Nutraceuticals

Keys to Effective Brand Building
From the July issue of Nutrition Industry Executive

Brand Building on the Internet
From the August/September issue of Nutrition Industry Executive

Buying Media From an Investment Perspective
From the November issue of Nutrition Industry Executive