I had the opportunity recently to speak at the annual executive conference of the New Zealand Trade & Enterprise association of natural products manufacturers and suppliers in Nelson, New Zealand. I must say that I find it truly invigorating to observe how the natural and organic industry lives and thrives in different countries around the world. I found these executives, who represented products as diverse as Manuka honey, cosmetics, pharma/OTC and botanicals, to be friendly, smart, driven and innovative thinkers.

Together we explored trends in health marketing and product development, discussed the economic and psychological impact of the recent recession and debated pending health claim regulations.

Without a doubt the New Zealand natural products industry has come of age and has set an ambitious goal to grow to $5 billion in revenue by 2025. In my considered opinion, they are well on their way.

Thanks to my new Kiwi friends for a warm and gratifying experience.

Tags: New Zealand

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